SPORTS
200+
Videos Created
2
Seasons
Auburn Asst. Director of Creative Media • 2018–2020
ORIGINAL SERIES.
01
Original Series
The Ride
4
Episodes
"
Carlton Heard is the creator of 'The Ride,' a YouTube video series that gives an in-depth look into the practices, meetings and stories of the 2019 Auburn football team.
— The Auburn Plainsman  ·  May 2019  ·  Read the Feature ↗︎

A cinematic series following the Auburn football team's journey leading up to the season , Each episode captures a different lens on what it means to ride together as a team.

EP 01
▶︎
The Ride
REPORT DAY
The locker room fills again. A new season begins.
EP 02
▶︎
The Ride
THE GRIND
Early mornings, long practices, and the work nobody sees.
EP 03
▶︎
The Ride
FINDING THE RHYTHM
Chemistry builds. Positions are earned. The team starts to take shape.
EP 04
▶︎
The Ride
STRANGER GAMES
Preseason in the Upside Down. The final weeks before kickoff. Retro tones, high energy, one team.
02
Original Series
Let's Ride
6
Episodes
3M+
Views

Let's Ride is a series built to push the Auburn football brand forward. During the season, each hype video is crafted and released same night after a win, capturing the team at its most electric and keeping the momentum alive.

Original Score · Field Recordings
Built For The Fans
The music for Let's Ride wasn't composed it was captured. I recorded the team's live chants from the sidelines and stands, then blended three raw nat sounds into the score. Every beat you hear in the series started here.
Nat Sound
▶︎
"AU"
Nat Sound
▶︎
"You Know"
Nat Sound
▶︎
"For The Brand"
Nat Sound
▶︎
"Ride"
EP 01
▶︎
Let's Ride
For the brand
EP 02
▶︎
Let's Ride
Yeah,Yeah!
EP 03
▶︎
Let's Ride
Auburn + Beyonce
EP 04
▶︎
Let's Ride
Old Town Road
EP 05
▶︎
Let's Ride
BOOM!
EP 06
▶︎
Let's Ride
WIN!
03
Original Series
Wake Up,
It's Game Day
6
Episodes

A comedy series built around two roommates navigating the everyday chaos of living together no dialogue, just pure physical storytelling. Think Tom & Jerry but in a college dorm. The goal was simple: keep the team's energy alive and the fanbase locked in between games. Every episode dropped first thing in the morning on game day, so by kickoff, the whole city was already buzzing.

EP 01
▶︎
Wake Up
DUUUDE
EP 02
▶︎
Wake Up
Cool Jerk
EP 03
▶︎
Wake Up
Checklist
EP 04
▶︎
Wake Up
Stuck!
EP 05
▶︎
Wake Up
DONT TOUCH MY FOOD!
EP 06
▶︎
Wake Up
Fight Night!